THE SALES EDGE

by Christopher K Randolph

Put an edge to your sales and perform with excellence!

New softcover book, 129 pages. A Business Bookshelf publication, 2008

The book is a "How To" manual that teaches salespeople, in a clear, step-by-step instructional manner, the "recipes" on the strategies, skills and techniques that successful sales professionals use on a daily basis.

Being excellent in sales is a learned skill. And because this excellence has a structure, this structure can be duplicated.

In The Sales Edge Christopher K Randolph describes the whole sales process in a clear concise manner with field-tested and proven strategies. The Sales Edge will teach you how to say it, when to say it, who to say it to, why you need to say it and where to say it.

You will learn how:

• your prospects make decisions
• to build trust and rapport with customers
• to develop a referral-based clientele
• to close tough sales most people miss
• you can set and achieve all your goals
• to overcome fear and procrastination
• to negotiate like a true professional
• to be more productive in the selling day