FILM TAGS

Promoting the Movies in the Age of DVD

by ROBERT CETTL

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New softcover book, 200 pages

One aspect of the movie-making process that gets lost in all the hype is the creation of the hype itself

Film taglines are everywhere. They appear on posters, on promotion and are often marketed so that they become a part of the movie itself. "A long time ago in a galaxy far, far away" is an example of a tagline that has both become so identified with a popular movie and yet so catchily distinctive as to take on a life beyond the movie. Not many taglines have been so successful, but a few have emerged with similar force. Both well-known and lesser-known movies have been chosen for inclusion here: a journey through the world of film from the perspective of the tagline.

Until now, there has been no guide to taglines, no collection dedicated to celebrating this peripheral art of the movies

About the author

Freelance author, columnist and DVD reviewer, Robert Cettl has a BA (Hons) in Cinema Studies from the Flinders University of South Australia. He participated in an international student exchange scholarship to the University of Southern Illinois at Carbondale in the USA. In addition, he holds a Post-Grad Dip in Information Studies (Librarianship) from UniSA, Australia.

His first book was published in 2003. Titled Serial Killer Cinema: an analytical Filmography with an Introduction it was a non-fiction film reference book analyzing the development of the serial killer film as a genre and then alphabetically profiling some 400 films. In addition, he was an online DVD Reviewer for Australian DVD Review from 2002-2005, publishing hundreds of DVD reviews for region 4 releases. He has also written The Dreamlife Trilogy - Film Tales: Movie Trivia in the Age of DVD, Film Talk: Quoting Movies in the Age of DVD and Film Tags: Promoting the Movies in the Age of DVD, all published by Inkstone Press

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Film Tags - Promoting the Movies in the Age of DVD by Robert Cettl