cookbook,carters price guide,kids books,childrens,cookbook

Login to enhance your shopping experience.

Login or Create an Account
Australian,australia,sydney,melbourne,brisbane,perth,adelaide,darwin
Categories
Quick Store Search

Advanced Search
Shopping Cart

There are no items in your shopping cart.

Wizard - Harry Potter's Brand Magic - Stephen Brown new softcover book

add to cart
Wizard - Harry Potter's Brand Magic - Stephen Brown new softcover book

really in stock

Wizard - Harry Potter's Brand Magic - Stephen Brown new softcover book

WIZARD!

Harry Potter's brand magic

by STEPHEN BROWN

Small, new softcover book, 191 pages

From the publisher's website:

The marketing story behind the greatest storyteller of our time and one of the most successful brands of recent times.

It’s the old, old rags-to-riches story familiar from countless soap operas, chick flicks and fairy tales. A struggling single mother manages to write a literary masterpiece in a café over coffee while her baby gently sleeps. The book goes unnoticed by perfidious publishers; rejection slips pour in. Just as she is about to admit defeat and return to her McJob, an astute agent spots the gleam of gold in his tottering slush pile. Leaping into action, he brokers a deal with a prestigious publishing house, and the book is duly issued without a sniff of pre-publicity or Sunday-supplement hoopla. But the public loves it, word gets round, sales take off and it climbs to the top of the charts. The once impoverished author goes on to even greater success and lives happily ever after.

Such a scenario, if pitched at a Hollywood producer, would doubtless be dismissed as too stereotyped, too schmaltzy, too Walt Disney for words. Yet that is exactly what happened to J.K.Rowling, the giga-selling author of the Harry Potter books. Or so the story goes. The real story of the Harry Potter brand – and it is a brand – is even more compelling than the fairy tale…

“Intelligent, well-informed, easy to read and relevant to the marketing community. Read this and some of its magic may rub off on you and your brand.”
Elen Lewis, editor, Brand Strategy magazine

This book is neither authorized nor approved, much less recommended, by J.K Rowling or Warner Bros Entertainment Inc.

STEPHEN BROWN is the treat you can read between deals without ruining your marketing strategy. He can be contacted via his website: www.sfxbrown.com

(If you really want to know, his day job is Professor of Marketing Research at the University of Ulster)

Regularly:

AUD 24.95

On Sale:

AUD 17.95

In stock-ready to post on Monday

All required fields are marked with a star (*). Click the 'Add To Cart' button at the bottom of this form to proceed.

Item Options

gift wrappingGift Wrapping - please select gift wrapping for each item you want wrapped

Any message to go with the giftwrapping, please write in the Comments section

Standard Gift Wrapping - Add AUD 1.95

Xmas Gift Wrapping - Add AUD 1.95

Item Quantity

Enter the appropriate quantity for this item below.

Related Items
Harry Potter's School Books - new boxed set

Harry Potter's School Books - new boxed set

New boxed set of 2 hardcover books - Quidditch Through the Ages by Kennilworthy Whisp & Fantastic Beasts and Where to Find Them by Newt Scamander

Price:

AUD 34.95

In stock-ready to post on Monday

Screw Business as Usual - Richard Branson New softcover book

Screw Business as Usual - Richard Branson New softcover book

Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best.

Price:

AUD 29.95

In stock-ready to post on Monday

The Science of Getting Rich - Wallace D Wattles. The real secret behind THE SECRET. New Book

The Science of Getting Rich - Wallace D Wattles. The real secret behind THE SECRET. New Book

The Science of Getting Rich by Wallace D. Wattles, as featured in The Secret. The proven mental program to a life of wealth. Softcover book, 150 pages, published 2007

Price:

AUD 18.95

In stock-ready to post on Monday

Information
Online Store Menu
Account Menu
Popular Pages

               About Us      The Bookshelf of Oz Books Home Page      AudioBooks at the House of Oojah      Cookbooks Cook Book Books      links